Rebrand and packaging

Garden of Life offers some of the most effective nutritional products in the world,  sold to a loyal customer base, sold at a premium price point.  GOL’s desire to grow market share drove their decision to update the brand and packaging to align with their premium probiotic vitamins.

My Role

My Role

Included concept development, Art Direction of Illustration, color palette development system, package design across 5 sub brands, and creation of identity guideline documentation.

Skills Involved

Skills

  • Concept Development
  • Design
  • Packaging
  • Art Direction
  • Brand Standards Documentation