AT&T  Hoop City

An experiential / live event celebrating AT&T’s sponsorship of the 2008 NCAA Men’s basketball tournament and March Madness in Atlanta, GA


The creative brief indicated the importance to highlight AT&T technology and I developed an arena theme as an umbrella for the various stations at the event. Center court featured a DJ booth to keep crowds entertained and energized. Overhead a jumbotron complete with LCD displays played the video music the DJ mixed on AT&T mobile devices

Skills Involved


  • Concept and Theming
  • Mockup and visualization
  • Print Production