WordPress e-commerce & identity

Indiana based jewelry designer Frances Cadora engaged me to develop a new site with e-commerce functionality. Trust was earned as the project progressed and the project was extended to include a new logo as the site launched.

See it live at http://www.studiofran.com

Our Task

Finding the Right Solution

One of the biggest challenges of this project was to choose the best theme based on the requirements which included: user friendly content management, beautiful display of products and  e-commerce functionality.  While Frances was satisfied with the ecom service provider for the previous site, I researched other alternatives and showed that she could spend less money and get more features by switching to woo commerce. Although she was hesitant to change, 2 weeks after the site launch she called to say how happy she was with the site and especially the improved functionality.

Skills Involved


  • WordPress Customization
  • Plugin Research
  • HTML
  • CSS
  • Identity Design